About
Hi, I'm Chris.I make the web work harder.
For over a decade I've worked at the seam of design, engineering, and operations — helping ambitious teams ship websites and systems that compound in value year after year.
Principles
How I work.
Calm over chaos
Predictable weekly cadence, clear scope, no surprise invoices. Quiet, professional work.
Outcomes over outputs
Every line of code or pixel exists to move a metric you care about. Otherwise it shouldn't ship.
Boring tech, sharp edges
I bet on proven tools — Next.js, WordPress, TypeScript — and use them with discipline and craft.
Long horizons
I'd rather build something you don't have to replace in 18 months than chase trends.
Expertise
What I'm fluent in.
Design
- Brand & marketing sites
- SaaS product UI
- Design systems
- User research
- Prototyping
Engineering
- Next.js / React
- TypeScript
- WordPress (custom themes)
- Headless CMS
- Performance & SEO
Automation
- CRM workflows
- Zapier / Make / n8n
- API integrations
- Internal tools
- Reporting dashboards
Let's build something
Your next site, system,or breakthrough.
Tell me where you are and where you want to be. I'll come back within one business day with honest thoughts and clear next steps.